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I make no secret of my disdain for marketing automation. That might sound like an ironic statement for a tech marketer, but I believe the loss of true human interaction could drive the field off-course — and the American consumer agrees with me.

In spite of the clamoring for more authenticity from the market, marketing automation continues to grow unabated (i.e., it reached $4.06 billion in 2019 and is expected to grow almost 10% in the next seven years). …

About

Patrick Ward

Director of Marketing at Rootstrap, Dev Partner for MasterClass, Google, & Quartz. Outsourcing, Nearshoring, & Remote Work Expert. Founder of Shorelisted.com

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