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I make no secret of my disdain for marketing automation. That might sound like an ironic statement for a tech marketer, but I believe the loss of true human interaction could drive the field off-course — and the American consumer agrees with me.

In spite of the clamoring for more authenticity from the market, marketing automation continues to grow unabated (i.e., it reached $4.06 billion in 2019 and is expected to grow almost 10% in the next seven years). …


Most people are fairly familiar with India as a software outsourcing partner, but Latin America tends to get overlooked. Of course, the latter is a bit pricier, but there are times when it pays to go there for tech talent.

At its core essence, choosing one region over the other comes down to offshoring versus nearshoring. Since each type of outsourcing works better for different types of tech jobs, this article won’t name one region the one-size-fits-all answer to all of your tech outsourcing needs. …


If you’re looking for staff augmentation, you’re probably looking for development talent that is affordable, skilled, and able to start quickly.

In order to check all three boxes, most tech companies wind up turning their sites to offshore markets — or at least to lower-cost parts of the US. But where do you start?

In this guide, I’ll share some of the most popular locations for IT team augmentation (and tech talent sourcing generally) for companies based in the US and EU.

Key Factors When Selecting a Location for IT Staff Augmentation

1. Time zone matters for team integration

It’s tempting to go where the cost is lowest, but this may push you many time zones…


Of all the app development projects I’ve worked on, I can’t tell you how many of them ended up on my doorstep as “rescue missions”. In fact, clients who’ve approach development agencies often don’t come with a strong understanding of what they’re trying to build.

Usually, it’s not a lack of technical knowledge that hurts them. Even the most fluent or technically knowledgeable programmer can seriously underestimate what it takes to complete a project. And it’s not just a problem with shady shops, either. Good developers can still make mistakes.

What makes an app development project successful?

Every year, The Standish Group puts out what’s called…

Patrick Ward

Director of Marketing at Rootstrap, Dev Partner for MasterClass, Google, & Quartz. Outsourcing, Nearshoring, & Remote Work Expert. Founder of NanoGlobals.com

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